Monthly Archive: October 2017

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5 common website mistakes

A firm’s website is a key component in it’s online marketing strategy – it has the potential to attract and reach potential clients but can easily get lost amongst the crowd. Simply having a website is not enough; firms need to optimise their website for optimal user experience. Here are...

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Optimising your firm’s Facebook page

Facebook is now a vital platform in just about every business’ online marketing strategy, placing an even greater importance on firms to have an active presence on the platform. Here are a few ways to optimise your firm’s Facebook page: Complete your firm’s profile Firms with incomplete profiles appear unprofessional...

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Tips for getting the most out of your mobile app

Your firm has taken the next step in online marketing with the purchase of a firm app, now what? It can be tempting to take a step back, assuming the hard work is done but in reality, you will need to put a little effort into marketing your firm’s app...

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Mobile websites vs mobile apps

The argument for a mobile website against a mobile app is hotly contested.Many people feel that a mobile app is not required and that a website that looks good on mobile devices will do the trick. Others argue that mobile apps have benefits not available on a mobile website. Who...

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Why get a mobile app

Launching a mobile app for your firm adds another contact point for clients and a marketing channel for new prospects. Having a firm-branded app in the Apple and Google Play store demonstrates your technical smartness and makes it easy for your clients to download and start using. Ease of Sending...