Monthly Archive: December 2017

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Top tips for marketing on Facebook

For accountants who want their online marketing content to reach consumers and potential clients, having a presence on Facebook is a must. Facebook continues to dominate the social marketing landscape, with over 1.09 billion people logging in daily. However, for accountants to make the most of a Facebook page i.e....

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Finding your firm’s online target audience

Successful online marketing begins with knowing how to find your target audience. Determining an accounting firm’s online target audience, the type of information they value and knowing where they spend most of their time can help accountants focus their firm’s marketing initiatives more effectively. Defining a firm’s target audience will...

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How to improve content sharing

Social sharing is a great way to drive traffic to your firm yet many find their content is not being shared enough. Social media shares of content via sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+ is the modern day version of word-of-mouth marketing – therefore, it is critical...

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The benefits of blogging

Blogging is one of the most effective ways firms can reach their target audiences and position their brand, however, many fail to do so. Regular blogging is a great way to reach new and existing customers, gather feedback and develop your brand’s personality. Using a blog as a key online...

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Five ways to increase engagement on Twitter

Twitter is a valuable marketing tool for firms wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actually engaging with your firm’s tweets and content, you are wasting precious time and energy reaching out...