Monthly Archive: January 2018

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The four essential components of a marketing mentality

Accountants who possess a strong marketing mentality are those who are constantly aware of their marketing strategies and firm reputation. These accountants understand the following and act accordingly: Market share matters In a marketplace where others are competing for your existing and potential clients, you must measure your success in...

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Why clients change accounting firms

Clients rarely change accounting firms because of a major problem; rather it is more often a gradual build up of small irritations such as: Missing deadlines Not returning calls on time Being late for meetings Frequent staff changes Inaccurate or excessive billing Showing little understanding of the client’s business Not...

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What do clients want?

It is more than likely that every accountant has asked himself or herself this every time they fail to sign a prospect or lose a client. What is it that the client is looking for, and what else can I do to attract or retain business? On the surface it...

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Quick and simple LinkedIn tips for accountants

If your firm is looking to promote your online content, LinkedIn is the place to be. With around 414 million users, it’s full of active working professionals, providing plenty of opportunities for your firm’s content to reach a wider audience. However, it also means that it can be tough for...

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How to write a compelling marketing email

No matter how eye-catching, colourful or unique an accounting firm’s email newsletters or campaigns look, if they lack well-written, high-quality and relevant content, subscribers (clients and potential clients) will stop opening and start deleting and unsubscribing to the messages. Plain-text emails that are well-written have the power to perform just...