Monthly Archive: February 2018

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Control sales with better questions

The average person thinks about 600 words per minute (wpm), but can only speak about 125 wpm. This means that while you are talking to your prospect at 125 wpm, they are thinking over four times as fast, so in fact you cannot reasonably expect to be holding their full...

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Boost email success through personalisation

Sending out impersonal, irrelevant email newsletters or messages is a surefire way to encourage your firm’s clients and online subscribers to tune out. Luckily for firms there is an easy fix. Making simple changes and adding in a few extras to personalise your email campaigns adds a touch of humanity...

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How to develop a newsletter marketing strategy

Newsletters are one of the most valuable marketing tools accounting firms and other financial professionals can use to build and maintain genuine relationships with their clients. Email newsletters are considered to be one of the most effective marketing strategies out there. They have the power to keep an audience engaged,...

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Passive marketing

In a typical market, 75 per cent of all accounting firms will do no marketing at all. Of the remainder, 10 per cent will be assertive marketers and and 15 per cent passive marketers. Assertive marketers use a wide variety of marketing activities including direct contact with potential clients and...

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Segmenting your email list

When it comes email marketing, a one size fits all solution is no solution at all. A robust marketing strategy needs a well-defined target audience, and for email marketing, list segmentation is the best tool for dividing a firm’s client base and defining the perfect audience. Segmenting email lists helps...