Optimising content for your target audience and SEO is a matter of finding the right balance.
Although user readability will always triumph SEO techniques; there are some ways to combine SEO best practices into your content strategy for maximum effectiveness.
Here are three tips to make your content more SEO-friendly:
Original content is one the best ways to drive traffic to your site. Writing high-quality, original content that includes relevant keywords, that are used appropriately, will improve reader engagement and rankings. Google expects web pages to add substantial value to its users and will penalise domains that try to rank more highly by just showing scraped or other cookie-cutter pages.
Adding links to your blog posts can improve your credibility and link users to other pages or posts on your site. Internal links connect one page of a website to another page on the same website. This encourages users to stay on your site for longer, which can increase your site’s rankings. External links connect to an external page (i.e. on a separate domain). These links are useful in establishing authority and building visibility. However, external links must link to high-quality sites as poor-quality links can actually decrease a site’s SEO.
Images are equally as important as text when it comes to SEO. Be sure to optimise your images by adding keywords to the image file name, ensuring the size of the photo is not too large, and the quality is good, and adding alt text to the image.