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Optimising your firm’s Facebook page

Facebook is now a vital platform in just about every business’ online marketing strategy, placing an even greater importance on firms to have an active presence on the platform. Here are a few ways to optimise your firm’s Facebook page: Complete your firm’s profile Firms with incomplete profiles appear unprofessional...

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Tips for getting the most out of your mobile app

Your firm has taken the next step in online marketing with the purchase of a firm app, now what? It can be tempting to take a step back, assuming the hard work is done but in reality, you will need to put a little effort into marketing your firm’s app...

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Mobile websites vs mobile apps

The argument for a mobile website against a mobile app is hotly contested.Many people feel that a mobile app is not required and that a website that looks good on mobile devices will do the trick. Others argue that mobile apps have benefits not available on a mobile website. Who...

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Why get a mobile app

Launching a mobile app for your firm adds another contact point for clients and a marketing channel for new prospects. Having a firm-branded app in the Apple and Google Play store demonstrates your technical smartness and makes it easy for your clients to download and start using. Ease of Sending...

10 barriers to happy client relationships

10 barriers to happy client relationships

Strong client relationships form part of the backbone of any successful firm. In order to maintain healthy and happy relationships with your clients, be sure to avoid the following ten traps that will tarnish your firm’s image. 1. Assuming everything is ‘fine’: take the time to speak to your clients...

Eight times to thank your client

Eight times to thank your client

Clients are a valuable source of feedback. Whether they are complimenting or criticising your firm, take it as an opportunity for growth and improvement. Clients like to be appreciated, and even if their feedback is negative in nature, it is good practice to thank them for their suggestions. Here are...

Conducting a SWOT analysis on your firm

Conducting a SWOT analysis on your firm

A SWOT analysis is a useful marketing tool to help you discover the strengths, weaknesses, opportunities and threats in your firm. SWOT helps to reveal the internal aspects of your firm (strengths and weaknesses) while identifying external factors (opportunities and threats). Conducting a SWOT analysis helps to uncover opportunities and...

Email marketing no-no’s

Email marketing no-no’s

Email marketing can be an effective marketing tool, but only when implemented effectively. Ensure to avoid the following to strengthen your email marketing strategy: Spamming Spam is annoying. It fills up people’s inboxes and often creates a sense of annoyance rather than intrigue. If your subscribers are bombarded with email...

How to improve email response rates

How to improve email response rates

Email communication is becoming more and more prevalent in the workforce. A large part of many workers days involves responding to and sending emails. Unlike face-to-face communication or a phone call, sending an email does not guarantee a response. The lack of real-time response means the recipient can ignore or...

Developing a healthy in-house social media policy

Developing a healthy in-house social media policy

Social media is part of our daily lives; it allows us to reach out and connect with people all over the world. It is an extremely powerful tool for expressing our opinions and thoughts. While this can be quite liberating for individuals, it can be detrimental for firms. To protect...