Your firm has taken the next step in online marketing with the purchase of a firm app, now what? It can be tempting to take a step back, assuming the hard work is done but in reality, you will need to put a little effort into marketing your firm’s app to ensure it is utilised.
Use these three tips to get the most out of your firm’s mobile app:
Promote your app
There is essentially no point in having a mobile app if your clients do not know about it. This is why it is important to promote your app with every customer contact point. Mention your app to your clients’ in your next conversation, create a flyer for your office, add a link to download your app in your email marketing campaigns, and advertise the app on your social media pages.
Integrate with other marketing
Ensure your other marketing channels, such as your website, email marketing and social media pages include a link to invite users to download your app. This will help prompt your existing clients and new website visitors to download your app. Another option to create online advertisements for your app which are promoted online and on your social media.
Strong ratings are important when your app is featured on the App Store. Encourage your clients who are using the app to submit their feedback and ask for any suggestions to improve. You may even create a survey to gather more detailed feedback from users who have downloaded and used the app.